Small Business Article Marketing – Why the Return on Investment is Simply Unreal

After a long run on Madison Avenue as a Copywriter, I’ve been doing article marketing for the past 4 years. And I am here to tell you, without an ounce of hesitation, that small business article marketing is one of the best investments in your business you will EVER MAKE!


By doing simple keyword research, you can literally go out and find those keywords, YOUR KEYWORDS, that are already getting searched for on Google and the other engines every month. There are ways for you to know what people are already looking for in terms of keywords…and you will start with them.

Those exact keywords will then be crafted into great content. That keyword will appear in the title of the article and in the proper density within the article itself. And that content will ADD VALUE to the lives of the readers. While that content CANNOT be a glowing review of your business, it will talk about what your uniqueness is within your field.

Adding value to the article is the thing I see that is usually the biggest miss when people go to outsource their articles. The last thing you want is an article that simply has a link to your site on it that is flat. Why bother?!?

By featuring great content about your business, and by ensuring that the writing in that article is passionate and fun and exciting, you will get FAR MORE PEOPLE TO CLICK THE LINKS TO YOUR SITE IN THE RESOURCE BOX!

And that is the goal.

The result of doing all this the right way?

You can very affordably start a program that gets your best keywords (the ones getting great monthly search volume) to Google page #1. The people reading those articles will be treated to great content, and will be encouraged to click the link in the box TO TAKE THEM TO LEARN MORE…AT YOUR SITE.

These articles can get to and stay on those precious sites for years…

I defy you to show me how targeted web traffic that is treated to great pre-selling articles that then drive hoards of traffic to your site is NOT one of the best ways to generate online sales.

To me, small business article marketing is an absolute must.

Why do you think I do it?!?

Top 10 Tips For Effective Internet Marketing Websites

What constitutes an effective website can mean different things in different businesses and at different times. The tips I’m presenting here are for effective internet marketing websites.

An internet marketing website means a website optimized for the website owner to sell his/her products or services either from the website directly or from a brick-and-mortar location after people learn from the website about the brick-and-mortar location.

Compiling a list of top 10 tips for effective websites even by this internet marketing definition is still subjective. Although I’ve just made this list, if I were to make a new list next week, some item might be replaced by another item.

Thus take this list as a starting point against which to check your own website:

1. If you’re selling something on your site (such as a book), make the “buy this now” option immediately apparent. (Don’t hide this at the very bottom of an interior page.)

2. Have an email opt-in box with an “irresistible” free offer (preferably NOT a newsletter because we all have so much to read) to capture email addresses for follow-up email marketing.

3. Do not have a photo of your store or office building on your Web site’s home page.

4. Do have a photo of yourself and/or your staff on your site.

5. Do not have a photo of a sunset or something similar on your home page that has nothing to do with your brand, book or business. (Not even if it is a beautiful sunset.)

6. Do not use large blocks of white text on a dark background – way too hard to read.

7. Do use a font size large enough for older people to read.

8. Do not waste the most valuable “real estate” on your home page with a Welcome message.

9. Do let people know the second they land on your home page what’s in the site for them.

10. Do have valuable free information on the site to share with your site visitors.

What’s the bottom line about effective internet marketing websites? You want to make it as easy as possible for people to engage with your site – which means engaging with you. (This is why, for example, no to a photo of a building but yes to a photo of you.)

If you consider your website from the point of view of a stranger meeting you for the first time, you’ll be on the right path for having an effective internet marketing website.

Finding Quality Internet Dating Websites

Even the most optimistic of entrepreneurs did not realize the popularity of internet dating websites would reach the levels it has today. At the time the first online dating sites emerged, few people thought they would become popular, and even less expected the memberships of these sites to reach well into the millions of members.

There is a pretty obvious reason why the membership of these sites has reached the levels that they have: online dating works!

However, this does not mean that every one of the internet dating websites that are present on the net are of the highest quality. As with any other product or service, there are some sites that are better than others. So, how do you know which site is one of the better ones and which ones should you avoid?

Just look for the following signs of a solid site:

The site has been around for quite some time. Does this mean that new startup websites are of little value? No, that is not the case as all great internet dating websites started from ground zero at one point. However, it is also best to look towards those sites that have been around for some time since this would infer it is doing something right.

Are there any specials or deals available? Some sites will offer a free three day or one week trial prior to signing up for a full membership. These deals are really quite helpful and worth looking into. However, you will want to avoid those sites that are completely free since their quality level is usually below acceptable levels of standards. Look for good deals on paying services.

Does the website come with effective means of communications? All of the internet dating websites will have email capabilities which are fine. However, they do have their limitations. Namely, people get a lot of emails and this can make communicative responses difficult. So, what can you do?

Look for those online dating services that also possess instant messenger capabilities. Also helpful is live video chat, though both parties (you and your potential date) will need a webcam for quality two-way live communication. These allow for immediate communication and much quicker and easier responses. Why is not to like about them?

Quality customer service is another “must” when it comes to selecting from a list of internet dating websites. You want to have the company you are subscribing to respond to emails and to answer your calls in a timely manner. Sometimes, situations will arise regarding issues such as billing. This means you may have to get someone on the phone to discuss the issue. Internet dating websites with solid customer service will be able to deliver in this regard.

Of course, you can add any other criteria you wish but the points listed herein should prove helpful in your search for a quality online dating service.